Video : Gen X of Nashik Business Families go for New Media


Shubhankar Takle | Takle Jewelers Nashik

Nashik (Yash Kumbhejkar) | In today’s era, we mostly see new generation opting for diversified business rather than continuing family business. In such era, there still are such next generation entrepreneurs who carry on the mantle of their family business. Adapting to the current trends, they make apt changes in their business and make it succeed in new media as well.

Takale Jewelers, is a well-known name in jewelry world of Nashik. Working since ages, Takale Jewelers has been the pioneer in Nashik Jewelry.  Starting from a shop in Saraf Bazar, today they have branches in various parts of the city. Today, Shubhankar Takale, the third generation of the family runs the business and manages the outlet of college road. This branch was started 17 years ago and is a 3-story building hosting various types of jewelry in Gold, Diamond and Silver.

From his recent joining just a few months back, Shubhankar has brought some major changes in the working of Takale Jewelers. Shubhankar believes that adapting to customer’s requirement is the need of the hour. Artificial Jewelry has traction in today’s market and customer do demand for it. Considering this, an additional artificial section is operative in the shop besides the mainstream gold and diamond. Shubhankar also realizes the need of digital marketing in today’s competitive world and has established a tie up with the E-Marketing giant Amazon as a registered seller. Silver articles from Takale Jewelers are available on Amazon as Shubhankar wishes to encash on the brand value Nashik Silver holds in the market.

There is population today that does not view advertisements on newspapers or hoardings much. They are continuously logged on through their mobile phones on social media. Considering this as a huge platform to explore, Takale Jewelers is highly active on various social media platforms especially Facebook through sponsored advertising. Various promotional offers and festive discounts are highlighted through social media platforms.

In jewelry, you cannot ignore the human element. People need to see the ornaments for themselves as to be sure about the quality and appearance of the jewelry. Takale Jewelers, through Amazon provide home delivery of jewelry, even for demonstration. Through Amazon, they have even catered orders from other cities and states.

Making changes and developing business according to the need of the hour is something the new generation emphasizes on. Realizing the importance of online media and targeting large masses through it is the best way of reaping benefits in this modern era. Moving with the time while preserving the age-old name, Takale Jewelers is sure to create a mark in the modern era as well.

Nikhil Roongta | Roongta Group Nashik

Nashik (Vaidehi Joshi) | Nikhil Roongta, the next generation of roongta group taking their business empire into new heights. Established in the year 1996 Roongta Group has perfected the art of building dreams in Nashik City. The Group has grown to be one of the leading Real Estate Developers, serving the needs of their clients.
Started by his father roongta groups became one of the most influencing builders in town. The company has always created wonderful homes, excellent shopping complexes and functional office spaces , breathtaking landscaped gardens, awe inspiring elevations and Vaastu compliant interiors make every venture an architectural Excellence.

Graduated in commerce, he applied to CA surrendering to parent pressure and successfully earned this degree in very first attempt. But he was always more passionate about their family business. Following his footsteps, his elder brother also pressured CA Degree and joined their family business too.

Talking about this, Mr. Nikhil Roongta told us that Fulfilling promises, providing affordable housing solutions, delivering honest results and transparency have always been the company’s prime strengths.

The company also takes up a number of social service and community building activities. He said, his father thinks that the whole staff working in their firm is most important part of their family and expect everyone to respect each and every one of them. Taking care of every member in their firm and customer oriented service is the ultimate moto of Roongta Group.

With the continues changes in market and change in the taste of customers Roongta Group also getting updated. With the current change in trends, they are promoting their business on different social networking platforms like google, tweeter, facebook, 99 acres, etc.

They recently introduced customer helpline number for they customers for solving their problems and providing facilities and with the upcoming virtual reality model for giving their customers an real time experience. Their ultimate focus is on customer satisfaction and proving them a perfect dream home. Within next few years Roongta will surly going to take living on next level.